Following are Forum Strategies & Communications case studies. Click on the tabs below to read the complete case studies.
 
Community Affairs and Outreach

Situation
A leading snack food company with over a dozen plant sites in the United States had several reputational and organizational challenges regarding coordinating and enhancing their community affairs efforts.

Solution
FSC worked with the corporate affairs team, helping to strategically focus its corporate contributions to areas connected to its business; help its plant facilities leverage "focused-giving" to develop closer ties with their communities; give plant personnel a turn-key tool to help them plan and execute community events within their resource constraints.

  • FSC wrote and produced a toolkit of best practices and processes
  • We created templates for step-by-step community relations outreach and execution
  • Forum also produced a short video for internal and external use to highlight the company's community relations and charitable giving efforts

Services

  • Message Development
  • Community Events
  • Community Outreach
  • Stakeholder Engagement
  • Short Form Video/Issues Primer
Corporate Affairs – Litigation Communications

Situation
A major multi-national corporation lost a multi-billion dollar class action lawsuit. How to respond?

Solution
FSC was called in to help the client immediately respond to Wall Street, employees, the media and other stakeholders.

  • We produced a multi-camera press conference that was broadcast via satellite
  • We produced a video news release for outlets across the country
  • We also produced an internal broadcast so the company’s CEO could explain the verdict to employees and discuss the next steps
  • We set up a satellite media tour for the General Counsel to speak about the case and grounds for appeal
  • These integrated efforts ensured that the company was communicating with employees, investors, analysts and the media effectively, confidently, with a consistent voice within hours of the decision.

Services

  • Crisis/Litigation Management
  • Rapid Response Mechanisms
  • Coordinate Policy Position
  • Media Outreach
  • Stakeholder Engagement
  • Materials Development
  • Media Tours
  • VNR/ANR/B-roll Production and Distribution
  • Message Development
  • Logistics On-site, On-line and Broadcast
  • Media Training
Corporate and Government Affairs

Situation
When a leading retailer faced a business-altering state legislative threat, they turned to FSC to develop and execute the grasstops outreach, paid earned media, and issue-based communications strategy to successfully defeat the measure.

Solution
To meet this challenge, FSC facilitated the formation of a statewide coalition of business associations and bolstered their efforts through targeted outreach to over 40 local businesses and organizations across the state.

  • FSC continuously provided these groups with issue updates, sample letters and op-eds, talking points, and other calls-to-action for their use
    We met with local editorial boards, bringing coalition allies to discuss the issue and its local impact
  • Throughout the campaign, FSC developed written testimony, op-eds, letters, and press statements for use by the company’s spokespersons
  • We also executed a paid earned media plan, developing and distributing three radio news packages aired by over 70 stations to a total audience of between 1 and 1.5 million listeners.


Services

  • Grass Roots Mobilization
  • Coalition Building
  • Lobbying
  • Issue Monitoring and Research
  • Materials Development
  • Coordinate Policy Position
  • Media Outreach
  • Stakeholder Engagement
  • Message Development
Corporate Re-Branding

Situation
A multi-national corporation chose to change its name and logo and needed to ensure its’ worldwide employees understood the reasons and objectives and supported the change. FSC personnel were involved from beginning to end.

Solution
To address the challenge of ensuring full support from among the company's worldwide employees, we produced a series of regularly scheduled internal broadcasts leading up to the change in which executives explained the reasons and objectives.

  • We created state-of-the-art animation to bring the new logo to life, and made a new corporate image video
  • On the day of the announcement, we staged a live internal TV event for global employees
  • Subsequently we created and produced a quarterly broadcast to highlight company developments and management vision

Services

  • Message Development
  • Logistics On-site, On-line and Broadcast
  • Stakeholder Engagement
  • Materials Development
Corporate Reputation

Situation
A Fortune 5 company needed to build its reputation and demonstrate its ongoing actions to be a good neighbor in a local area where it does business. FSC built and maintains a web-based platform to communicate the company’s actions and involvement in the local community on a regular basis.

Solution
FSC built, hosts and maintains a website to increase awareness of the company’s presence and local impact. The site features information local stakeholders can use, including community affairs outreach work, much of which was the result of FSC’s local outreach and communications efforts to help enhance the company’s reputation and goodwill. FSC also produced a video that featured local community leaders discussing the company’s involvement in the region.

Services

  • Website Development and Maintenance
  • Media Outreach
  • Materials Development
  • Message Development
  • On-site Video Production
  • Community Affairs
Corporate Reputation Digital Communications

Situation
A leading premium drinks company was concerned about a rapidly evolving legal and regulatory environment.

Solution
To proactively communicate about social responsibility and responsible consumption, we created and produced an ongoing series of broadcast and social media news reports targeted to local markets across the country.

  • Using a-news-you-can-use format, FSC designed the series to defend the reputation and enhance the corporate brand by positioning the brand as the expert on the issue in a context of news, not advocacy
  • This ongoing series has reached more than 70 million viewers annually on news programs, and 50 million listeners on radio
  • More than $10 million annually in measured media value

Services

  • Message Shaping
  • Logistics On-site, On-line and Broadcast
  • Stakeholder Engagement
  • On-line Strategies
  • Materials Development
Corporate Social Responsibility/Stakeholder Engagement

The Challenge
The world’s leading spirits, wine and beer company needed to develop a tool that would be a global resource for all interested parties to share programs designed to fight alcohol misuse and to promote responsible drinking worldwide.

The Solution
Working together with our client, Forum Strategies & Communications identified a need for a truly comprehensive website that could be considered “best in class” in providing a forum for consumers and other stakeholders to access and share timely, useful information on responsible drinking. The result of this year-long effort is DrinkIQ.com, a global website that provides relevant alcohol facts and statistics, highlights local programs related to alcohol and responsible drinking,  provides timely news pieces and links to other websites, incorporates expert advice on related issues, and offers tools and resources to keep stakeholders up-to-date on the latest issues and resources surrounding drinking responsibly.  The site will offer content in more than 14 languages and reach 28 countries worldwide.

We worked with the client to:

  • Design and construct the overall content for the site.
  • Provide day-to-day project management of the site including the production and organization of all multimedia assets and content.
  • Manage the public affairs outreach to legislators, policy makers and opinion leaders.
  • Coordinate outreach to parenting bloggers.
  • Establish cross promotional initiatives with online sites like Yahoo and iVillage.
  • Develop a digital activation plan that included search engine optimization techniques; live webcast and online chats, contextual targeting, and social networking sites.

The site features a “Responsibility Channel” where all interested stakeholders can share, in multimedia formats, effective programs and tools designed to fight alcohol misuse and help individuals make responsible choices about drinking. 

DrinkIQ.com incorporates the latest cutting edge technology and social media applications to foster a community and ongoing positive dialogue about this critical issue. 

Services Provided

  • Message Shaping
  • Stakeholder Engagement
  • Program Development
  • On-line Strategies
  • Materials Development
Crisis Management and Communications

Situation
The day before Memorial Day, one of the world's largest consumer products manufacturers announced that it was voluntarily pulling its entire inventory from wholesale and over 400,000 retail outlets because it detected an unknown ingredient that had altered its taste.

Solution

FSC staff were an integral part of the crisis response team, developing media and communications strategies and acting as spokespeople.

  • We developed a series of video news releases and satellite media tours
  • FSC helped the company communicate quickly, openly and honestly to consumers, regulators and advocates about what it knew and the steps it was taking
  • These efforts continued as the company worked to discover the source of the contamination
  • Eventually the source was discovered, and new product made its way to the shelves, but because of prompt and proficient action to communicate, there was neither short nor long-term harm to consumers, the company, the brand or the stock

Services

  • Rapid Response Mechanisms
  • Message Development
  • Media Training
  • Media Outreach
  • Stakeholder Outreach
  • Materials Development
  • Media Tours
  • VNR/ANR/B-roll Production and Distribution
Government Affairs

Situation
A household-name food company needed to get ahead of the curve with respect to public policy issues surrounding nutrition and health and children's marketing. Historically, the company had operated through its trade associations for state legislative issues, but the company wanted to do more on its own.

Solution
The company turned to FSC to design and implement a cost-effective strategy to help the company define its reputation among state lawmakers and position itself as a thoughtful, responsible partner in deliberating the issues and finding workable solutions.

  • FSC initiated and maintained involvement at the working level with the major state legislative policy associations
  • FSC helped implement increased policy and program activity in key plant states

Services

  • Coalition Building
  • Issue Research and Monitoring
  • Materials Development
  • Stakeholder Engagement
  • Message Development
  • Program Development
  • Community Outreach
Government Affairs – Grassroots Outreach

Situation
A leading premium drinks company had a small window to reach out to stakeholders for input into the regulatory comment period of a federal agency in the United States.

Solution
The company turned to FSC with less than 4 weeks remaining in the regulatory comment period, and we got right to work.

  • FSC helped to augment the company’s outreach efforts
  • We broadened the scope of the outreach to include like-minded opinion leaders
  • FSC launched a targeted effort that resulted in a 35% increase in the number of high-quality comments submitted in support of the company's position

Services

  • Message Development
  • Grass Roots Mobilization
  • Coalition Building
  • Materials Development
  • Coordinate Policy Position
  • Stakeholder Engagement
Digital Outreach/Advocacy

Situation
A growing number of mortgage foreclosures pressured policymakers to protect homeowners and the financial markets. A financial interest grew concerned that a government bail-out of sub-prime mortgages would impact its investment and wanted to prevent a taxpayer-funded bailout. 

Solution
FSC developed and executed a successful coalition-based outreach and multi-media campaign opposing a government bailout of the mortgage market.  We led an integrated lobbying and public advocacy campaign that used a variety of cutting-edge communications and outreach tools to proactively shape the debate and rapidly respond to breaking news and legislative developments, federally and in the states. 

Our “No Bailout” message resonated with policymakers, and, as proposals were put forth, the White House, cabinet officials, and key legislators repeatedly emphasized that they were not bailouts and did not entail any expenditure of public funds.  Despite enormous pressure for the government to intervene in the mortgage market, no bailout or stimulus package took practical effect during the time the client was concerned about being negatively impacted. Click here for an example of the communications platform we created and some of the work we did on this issue.

Services

  • Message Development
  • Website Development and Maintenance
  • Rapid Response Mechanisms
  • On-line advertising
  • Coalition Outreach and Development
  • Media Outreach
  • Multi-Media Communications
  • Materials Development
  • VNR/ANR/B-roll Production and Distribution
  • Viral Advocacy Campaigns
Stakeholder and Policy Communications

Situation
A global automotive manufacturer was introducing an environmentally friendly vehicle in the US, and as part of its pre-arrival strategy, the company organized a series of stakeholder engagement events to build awareness of the company’s technical prowess and commitment towards sustainable mobility.

Solution
Forum Media worked along side the company’s project team to help bridge policy and media communications activities. We developed a strategic outreach initiative that included customized video packages with various members of Congress that captured product demonstrations. The video packages were given to each Member to share with the local media in their districts, showcasing the Member’s participation and commitment to identifying solutions to sustainable mobility efforts.

  • Services
  • Message development
  • Media strategy and outreach
  • B-roll production and distribution
  • Congressional video packages to be used on Capitol Hill
  • Online/broadband video tools
  • SEO and viral tactics
Stakeholder Engagement

Challenge
A global, diversified consumer products company needed to help its operating subsidiaries improve the quality, quantity, consistency and business effectiveness of their outreach to, and engagement with, various stakeholders.

Solution
FSC lead the project team to create a Stakeholder Engagement Toolkit – a set of Steps, Actions and Tools – to support the company’s engagement efforts and to build stakeholder trust in the engagement process.

  • We assisted in the development and writing of a best-in-class model for stakeholder engagement and planning, which subsequently became the basis for 3rd party models.
  • FSC then helped roll-out the process and train key employees around the world on its implementation

Services

  • Research
  • Stakeholder Engagement
  • Planning
  • Program Development
  • Materials Development
Strategic Media Relations and Outreach

Situation
A large domestic auto manufacturer engaged Forum Strategies & Communications to help design and implement a communications strategy centered on building consumer confidence and developing the company’s reputation among key stakeholders.

Solution
Forum Media, the media division of Forum Strategies & Communications, developed a series of traditional and new media tactics to promote the company’s new lifetime powertrain warranty as a statement of the company’s confidence in its products. This included:

  • Developing a strategic media relations plan that would leverage the credibility of specific electronic and online media outlets, and;
  • Initiating a social media strategy that helped generate buzz among auto enthusiasts, industry bloggers and consumer advocates.

Services

  • Message development
  • Media strategy and outreach
  • Coordination of on-site production
  • Online/broadband video tools
  • Social media strategy
  • SEO and viral tactics