Forum Strategies & Communications Launches Issues Room and Issues Monitor Services
The industry’s first stand-alone digital platform wins PR News CSR Award
(New York, New York) Forum Strategies & Communications has launched Issues Room, a customized web platform proven to help companies and organizations needing to communicate more directly and strategically with their key audiences. The Issues Room provides communications and public affairs professionals a single comprehensive platform designed to shape the debate around critical business issues, providing relevant information and multi-media tools from a plethora of credible sources, including the company or organization. “In today’s communications environment, it’s imperative to quickly and effectively mitigate risk and meet challenges head-on,“ said David Laufer, Partner Forum Strategies & Communications. “Organizations must have an on-line mechanism to provide timely, impactful information for targeted communications outreach and grassroots mobilization. This is what Issues Room is designed to do.”
The Issues Room leverages Forum Strategies’ years of experience in issues and reputation management into a proactive web based solution for business leaders and top-tier executives. It is designed to organize and consolidate information, including visual and digital assets, into an effective resource designed for use by critical stakeholders, including the media, policymakers, shareholders, and grassroots consumers.
FSC’s Issues Monitor services (http://www.forumstrategies.com/Tools/IssuesMonitor.pdf) complement Issues Room, providing a customizable, monthly or weekly synopsis, complete with analysis of the potential impact for the company, of multimedia news, studies, legislative and regulatory developments, and other noteworthy developments related to an issue or set of issues. Over time, Issues Monitor can become a central repository and resource for internal and external information and expertise regarding critical issues impacting a company.
The Issues Room grew organically out a client’s needs to cut through the clutter and proactively shape a congressional debate on a high-stakes, high-profile issue. That success was built on for other clients and their unique issue needs, including DrinkIQ, the Corporate Social Responsibility award-winning Issues Room platform developed for Diageo LLC to engage global audiences on the issue of responsible alcohol consumption. Laufer adds, “The Issues Room keeps the information a company needs to convey up to date and accessible to all stakeholders, including policy makers, NGOs and media who hold significant influence over a company’s future. It is a turnkey communications tool that allows companies to share and leverage their actions and positions on critical matters and mobilize their stakeholders.”
FSC’s suite of services – including custom designed Issues Rooms and Issues Monitors, have been proven to help clients to better identify, manage and respond to key issues affecting their Company, protecting and enhancing our clients’ reputations among all critical stakeholders.
Forum Strategies & Communications is an issue-oriented communications and outreach firm. We help major corporations communicate with key audiences on critical policy issues related to their businesses and brands. The firm specializes in three core practice areas: corporate communications, public affairs, and multimedia.